Our combined decades of experience have positioned us to develop and deliver cutting-edge, data-driven strategies capitalizing on machine learning capabilities to protect brands and reduce disruptive online marketplaces.
Ordian was born in a New Zealand dorm room. Our founder, Adam Brown, wanted to help sell liquidated products, so he created a simple “Deals of the Day” website. Before he knew it, he was handling several brands, earning their trust and expanding the site’s services into repair/refurbishment, managing marketplace sales, and product distribution.
Eventually, the company was required to sell a specific product at Minimum Advertised Price (MAP). We quickly found ourselves disrupted by third-party sellers. Using our combined expertise, we created a platform that gave insight into the sources of products being used to disrupt brands’ presence in the market.
We call this system Ordian. The trust we’ve built over the years is what drives our growth and increasing ability to help brands in the secondary market.
Ordian started out as a marketplace intelligence tool for Protempo, an authorized 3P Amazon, refurb, and clearance partner for tier 1 consumer electronics brands. We were experiencing the same disruption you’re experiencing now, and we realized cutting off the supply chain of unauthorized sellers was the only true long-term solution.
Based on Ordian’s success in protecting our own authorized 3P business, we refined our approach through AI and machine learning tools and recruited a team of gray market and data experts to scale and relaunch our system as a software service for global brands. That meant more brands could be empowered by using relevant data and solutions to cut off the flow of product to unauthorized sellers.
Our team helps global consumer electronics brands like Google, Apple, Beats, Lenovo, Jabra, and Otterbox solve their gray market and inventory challenges. Our results are quite rare in this field, delivering quantifiable benefits and a proven ROI.
Ordian is committed to uncovering solutions for your unique marketplace problems. We pride ourselves on seeing every project through until the end while offering incomparable support and service.
We’re creative, adaptable, and agile. We seize unique opportunities, challenge traditional approaches, and foster an environment of innovation and excellence.
From our executives to our analysts, we don’t give up. No matter how challenging a problem is, we tackle it full force until its resolution.
Ordian and our portfolio companies are always on the lookout for the best and brightest talent in the industry. If that’s you, reach out today!
Over the course of his stellar career, Gerry Fay has built his success as a market-driven senior executive with a record of creating value and driving revenue and profit growth. Prior to Ordian, Gerry was the Chief Business Officer for Sanmina, a $10b Contract Manufacturer. Prior to Sanmina, Gerry led Avnet Electronics Marketing – a $17B global business serving electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers.
Adam founded the company in New Zealand in 2004 while in college. Now based out of the Southern California office, he works closely with Ordian’s brand partners and manufacturers to manage inventory purchasing, refurbishing and remarketing with a strong focus on channel management and optimizing mutual outcomes.
Mark is a high performing, trusted and reliable business leader and management consultant with significant experience in managing major projects and global teams in the High Tech Forward & Reverse Logistics and Repair arenas. He has experience across critical core business functions including: Management Systems, Sales Operations, Operations Management, Quality & Engineering, Project Management, Supply Chain Management and Information Technology.
Throughout Tony’s career, He’s had one overarching goal―to make a positive, long-lasting impact on companies, their employees and the CEOs that lead them. he’s served as executive advisor to some of the most recognized brands embraced by consumers and shareholders alike.
Acting as trusted advisor, Tony has earned the respect of leaders by positioning their businesses for greater profitability and helping them overcome their most difficult challenges. He does this by bringing candor, empathy and objectivity to each relationship.
Mark joined Protempo as CEO in 2011, helping pivot Protempo from a New Zealand-based online daily deal retailer to an international distributor providing solutions to major consumer electronics brands. Mark previously worked as a banking and finance lawyer at Russell McVeagh, NZ’s largest commercial law firm, and now leads the development of Protempo’s Marketplace Intelligence division, helping tier 1 brands protect and grow their business in the age of Amazon.
Raj Patel is our Chief Financial Officer. He previously was the CFO at iGlass Technology. Prior to that, Raj was the Executive Director, Global Finance at Ingram Micro Inc, for the Commerce and Lifecycle Services, inspiring growth at start-ups and large organization turnarounds. Raj has extensive experience in leading teams developing and executing data driven approaches to pricing, digital strategies, execution and M&A. A graduate of the Harvard Business Analytics Program and an MBA from Sri Sathya Sai Institute of Higher Learning, India.
Bryce has 35 years’ experience in both public and private company environments with executive leadership positions in eCommerce fulfillment, high-tech supply chain and logistics, electronics manufacturing services, contract packaging, and after-market repair services. Currently a Board Advisor to MPO supply chain software and formerly to Gazelle.com, a major seller of used phones. Mr. Boothby was previously head of global services sales for the Americas at Flex, a $25 billion electronics contract manufacturer.