Ordian helps you map, measure and understand your gray market problem – then stop it.
Gray market sellers are merely symptomatic of a greater problem, which is a lack of control and transparency around your true retail and secondary distribution networks.
We integrate our technology with your data to expose, map and quantify the hidden networks that supply unauthorized sellers. Our analysis helps you identify and eliminate:
Understanding why and how unauthorized sellers are obtaining your products is the key to fixing it.
Ordian’s solution is to attack the supply chain of these sellers – treat sellers as the symptom, and the supply chain which allows them to sell products below MAP as the true problem.
Engaging with Authorized Partners to fix the bad behavior that enables product diversion is only possible with data you can trust.
Ordian’s analytics coupled with your supply chain data will give you the confidence to hold Authorized Partners to account and demand change.
Amazon’s FBA infrastructure and market dominance has removed the logistical and marketing barriers to selling large volumes online. Now anyone with inventory and a computer competes head-to-head with your Tier 1 retailers. This leads to:
Price and margin erosion
Unhappy retailers, lost shelf space
Lost buy box and reduced sales
Wasted time managing disruption